Bespoke
Design and engineering fully tailored to your site. No catalogue, a unique creation for each project.
Turnkey
One team from design to installation and maintenance.
Customer Journey & Storytelling
Upstream analysis of your site, audiences and constraints to shape the experience before any design.
Playable
Our signature approach: inclusive, intergenerational, multi-use spaces with an artistic dimension.
Active Design
Spaces designed to fight sedentary lifestyles and encourage natural movement, for all ages.
Pop-up Play
Pop-up play formats to bring a space to life quickly.
Shopping Centres & Retail Parks
Family experiences that build an emotional bond with your visitors, delivered turnkey.
Airports & Train Stations
Calming spaces for waiting time, built to the strictest safety standards.
Motorway Rest Areas
Play areas shaped around the specific constraints of motorway stops.
Kids Parks & Play Cafés
Indoor play spaces with or without childcare, and cafés that integrate a play area.
Theme Parks
Large-scale outdoor play spaces.
Hospitality
Campsites, resorts and hotels: memorable family experiences that set your offer apart.
Restaurants & Food Courts
Play areas for hotel-restaurants and food courts, designed around the dining hall.
Architects & Landscape Architects
A technical partner for the play package, from design to 2D plans.
Local Authorities
Inclusive, intergenerational urban spaces designed with the Playable approach.
Make every square meter work harder.
Families choose a destination.Children decide if they come back.
Every family visit starts with a parent's choice. Every return visit starts with a child's memory. Bleu & Associés designs bespoke play environments that turn your retail destination into somewhere families genuinely want to return to.
Average increase in dwell time observed on sites integrating a Playable device
Source: Path Intelligence & MIT, "Time is Money: Shoppers Buy More When They Stay Longer"
Spaces with a strong playful identity double the return rate of families with children under 10.
Source : McKinsey Research on Customer Experience, presented at SIEC 2025
Hear from our clients
Wereldhave chose Bleu & Associés as its Play & Relax partner in 2017. Together we developed a unique indoor play area concept that supports Wereldhave's strategy of full-service centres, and we have rolled it out across our international portfolio at 16 sites since we began working together. I think what sets Bleu apart from other play area suppliers in Europe is that it is a family-run company, and the dedication it brings to designing these play areas reflects that.
I called on Bleu & Associés to reimagine the play island at the Domaine d'Essendiéras. Delphine and her team came up with a design perfectly suited to the place: a castle for the children, echoing the Château du Domaine, and wooden structures that blend harmoniously into the landscape. The whole team was very responsive and available to deliver the project within the very tight deadlines we had set. I particularly appreciated the turnkey solution, from design to project and site management, through to delivery with all the documents certifying compliance. Highly recommended!
Working with Bleu & Associés on the eco-playful trail at Bord'eau Village was particularly smooth and constructive. From the start, the team listened closely, with constant dialogue and genuine co-construction of the project. Bleu & Associés very quickly grasped the specific challenges of the site and the area, including the discussions with the ABF (French heritage architects), and involved local stakeholders effectively. They also built our CSR commitment into the heart of the project, favouring local manufacturing of the structures and seeking innovative solutions suited to the site. Their responsiveness, adaptability and rigour let us move forward calmly at every stage. I also appreciated the quality of the relationship, the team's availability and their vision, both strategic and operational, from the advisory phase through to hands-on delivery on site. It is a collaboration built on trust, which I can recommend without reservation.
Thank you Bleu & Associés, what a joy to see our play area taken over by children! Listening, professionalism, adaptability, responsiveness, mutual trust 👌 what a great collaboration!
The slide continues to be a hit with our students and visitors alike. It surprises everyone who discovers it and remains a daily source of enjoyment. An essential part of our campus concept, it creates a unique experience and embodies our distinctive approach to campus life.
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Bleu & Associés supported us through a genuine co-construction process to adapt our idea to the constraints of the site and develop the Climber prototype through to its final version. Their understanding of the challenges, their listening and their rigour turned an ambitious concept into a piece of equipment perfectly integrated into OPEN PARK.
Thank you Bleu & Associés, what a joy to see our play area taken over by children! Listening, professionalism, adaptability, responsiveness, mutual trust 👌 what a great collaboration!
The Bleu & Associés team was a great help throughout this large-scale project at the heart of Terminal 1 at Lyon Saint-Exupéry airport. Their professionalism, responsiveness and ability to adapt to the constraints of a demanding airport environment contributed greatly to the success of the operation. We particularly appreciated their involvement, their sense of service and the quality of their support at every stage of the project. An effective and constructive collaboration that we recommend without hesitation.
Delphine and Hussein supported me very well on the La Cosina project in the Blagnac shopping centre. The result is very satisfying and fully meets the expectations we expressed. Looking forward to working with Bleu & Associés again.
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Designed around your project, not our catalogue.
Every retail destination has its own footprint, its own brand, its own constraints. We don't arrive with a catalogue — we arrive with questions. Your brief shapes the concept. Your technical limits inform the design. Your identity lives in the final space. The result is a play environment that belongs to your centre, and nowhere else.
Active Design
The aim is to promote simple actions like walking, running, jumping, following a route, changing pace, integrated into daily routines.
Turnkey
Storytelling & Customer Journey
Playable Design
Active Design
Pop Up Play
Understand how we design
The questions our clients and partners ask most — and what makes our approach different.
How does a play area increase dwell time in a shopping centre?×
A well-designed play space gives families a reason to come, stay and return. Parents can shop, eat and relax while children play nearby.
Longer visits mean more time and spend across your site, and a stronger emotional link with your centre.
Can a play space reflect the identity of our retail park?×
Yes. We design each space around the story and brand of your centre, so it feels like part of the retail experience rather than an add-on.
Storytelling and layout are adapted to your footfall, your zones and your target families.
Are your play areas compliant with EN 1176?×
Yes. Every project is designed to EN 1176 and independently verified before opening, with clear documentation for your operations team.
Safety is the baseline: it is built in from the first sketch.
How do you work around the constraints of an operating centre?×
We plan around opening hours, mall circulation and available space. Fabrication happens off site and installation is scheduled to limit disruption.
Flexible formats, such as Pop-up Play, are also an option when you need to test a location.
Can you manage the whole project, from brief to opening?×
Yes. Our turnkey approach covers design, fabrication, certification and installation, with a single point of contact.
You get a retail experience that is ready to open, without coordinating several suppliers.