Bespoke
Design and engineering fully tailored to your site. No catalogue, a unique creation for each project.
Turnkey
One team from design to installation and maintenance.
Customer Journey & Storytelling
Upstream analysis of your site, audiences and constraints to shape the experience before any design.
Playable
Our signature approach: inclusive, intergenerational, multi-use spaces with an artistic dimension.
Active Design
Spaces designed to fight sedentary lifestyles and encourage natural movement, for all ages.
Pop-up Play
Pop-up play formats to bring a space to life quickly.
Shopping Centres & Retail Parks
Family experiences that build an emotional bond with your visitors, delivered turnkey.
Airports & Train Stations
Calming spaces for waiting time, built to the strictest safety standards.
Motorway Rest Areas
Play areas shaped around the specific constraints of motorway stops.
Kids Parks & Play Cafés
Indoor play spaces with or without childcare, and cafés that integrate a play area.
Theme Parks
Large-scale outdoor play spaces.
Hospitality
Campsites, resorts and hotels: memorable family experiences that set your offer apart.
Restaurants & Food Courts
Play areas for hotel-restaurants and food courts, designed around the dining hall.
Architects & Landscape Architects
A technical partner for the play package, from design to 2D plans.
Local Authorities
Inclusive, intergenerational urban spaces designed with the Playable approach.
Play & Relax
One concept, 14 spaces: pauses designed for children and parents, at the heart of Wereldhave shopping centres.
Wereldhave shopping centres (Belgium, the Netherlands and France)
m²
1+ years old
Wereldhave shopping centres (Belgium, the Netherlands and France)
Project details
A place to play, room to breathe.
A pause for the whole family
Wereldhave is a Dutch real-estate group that owns and manages shopping centres in the Netherlands, Belgium and France. Its ambition is to bring together shops, services and amenities, so that each centre becomes a practical, welcoming part of everyday life.
Welcoming families is at the heart of this approach. The group wanted spaces where children can play, while meeting the needs of the adults with them: resting, getting a little work done, or sharing a moment together.
Since 2018, Bleu & Associés has supported Wereldhave in this ambition with Play & Relax: a shared, adaptable concept, designed to be rolled out across the centres while responding to the constraints of each site.
One concept, adapted to each place
We designed the Play & Relax spaces as natural pauses along the visitors’ route. Across 20 to 50 m², they bring together play modules for children, seating and charging points for adults, and a dedicated area for pushchairs. Each use finds its place in a coherent whole, designed for the whole family.
Our design work covered the layout, the furniture and the play modules. A design charter sets out the principles of the concept and serves as a shared reference for the group’s different sites.
From concept to delivery
For each location, we developed the preliminary studies and the execution drawings, adapting the concept to the available floor area, the circulation and the constraints of the site. Our support continued through fabrication and the on-site works, so the delivered space stayed true to the original design.
After the first installations at De Koperwiek, in Capelle aan den IJssel, and at Shopping 1, in Genk, the concept was rolled out in other centres, including Presikhaaf in Arnhem and Winkelhof in Leiderdorp. In total, 14 spaces have been delivered.
Wereldhave chose Bleu & Associés as its Play & Relax partner in 2017. Together we developed a unique indoor play area concept that supports Wereldhave's strategy of full-service centres, and we have rolled it out across our international portfolio at 16 sites since we began working together. I think what sets Bleu apart from other play area suppliers in Europe is that it is a family-run company, and the dedication it brings to designing these play areas reflects that.
Play for children, comfort for parents
Play & Relax spaces make a shopping-centre visit more pleasant for the whole family. Children have a place to play, explore and interact, while adults can sit down, charge a phone or take a break close by. Arrangements designed for pushchairs and accompanying adults make the visit easier and let everyone enjoy the space at their own pace.
These places also create opportunities to come together: a shared pause that enriches a family outing.
A distinctive offer for families
With Play & Relax, Wereldhave strengthens the way it welcomes families and gives form to its ambition for welcoming places to spend time. These spaces can extend visits, improve satisfaction and give families a reason to come back.
The shared concept creates a recognisable offer across the group, while keeping the flexibility each location needs. The design charter supports the rollout and consistency between sites, and makes welcoming families a distinctive part of Wereldhave’s services.
Wereldhave chose Bleu & Associés as its Play & Relax partner in 2017. Together we developed a unique indoor play area concept that supports Wereldhave's strategy of full-service centres, and we have rolled it out across our international portfolio at 16 sites since we began working together. I think what sets Bleu apart from other play area suppliers in Europe is that it is a family-run company, and the dedication it brings to designing these play areas reflects that.
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